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Mad Mobile News

Bazaarvoice found that 82 percent of all shoppers check their phones before making an in-store purchase, according to Internet Retailer . Overall, 39 percent of in-store shoppers checked online reviews of a product before buying, and 36 percent visited the products page on a retail website to access expanded information. Online reviews were read at a slightly lower clip among in-store shoppers compared to online purchasers (54 percent). But the most impressive statistic of all will encourage retailers of all stripes. Thirty-nine percent of in-store shoppers made a purchase

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